Why You Should Ditch Your Corporate persona

Corporate is code for bland & boring.

Ok maybe not really- but there’s no personality, no connection, & it’s a quick way to blend in.

Do you know who relates to the corporate side of your business?
Others in your industry.

Do you know who (in most cases) ISN'T your target audience?
Others in your industry.

You can give your audience all the value with the latest tips & tricks in your industry- but it’ll be extremely difficult to form connections with your dream clients & customers over that.

By expressing your personality & full authentic fun self instead- you open the door WIDE for connection!

There’s a million people who do what you do- but there’s only one you.

Sure there are lots of other things that make your business unique- but nothing makes your business more unique than you.

Maybe you’re a business coach. But you’re not just a business coach- you’re a business coach for artists struggling with imposter syndrome & productivity. Your niche sets you apart- but your past experiences, interests, hobbies, personality, & humor are what will truly set you apart.

Think about it- are you more likely to connect with me because I’m a Social Media Marketer? Or more specifically because I’m a Social Media Marketer for personal brands, service-based bizs, & creatives?

OR because you relate to me on a more personal, deeper level?

I've connected with people over some of the craziest & randomest things that have NOTHING to do with social media including:

✨being a former teacher
✨food allergies
✨pets
✨Taylor Swift
✨ Sourdough/baking
✨general struggles of being a biz owner
✨& SO much more

By choosing a personal brand, I’ve been able to grow my brand through genuine connections- & you can too.

So why center your brand’s persona around your business instead of yourself?