How to speak directly to your target audience

Before you can speak to your target audience- it’s important to determine WHO you’re speaking to.

When you think of your target audience- your first thought is probably their demographics. But demographics don’t tell the whole story.

Sure- age, location, & income are a starting point. But do you know your ideal customer’s dreams, fears, & frustrations?

Your target audience consists of REAL human people with REAL human problems. They’re much more than just numbers on a screen. Figure out their aches & pains & tap into them.

The best place to find out? DIRECTLY from the source.

Spark conversations with your audience through polls, Q&A sessions, & social listening.

Once you know your audience’s deepest desires, you can craft content that speaks DIRECTLY to them by using language they understand, addressing their concerns, & offering solutions they crave.

When you start speaking DIRECTLY to your target audience- the right people will flock to your content, engage like crazy, & convert to loyal customers.