what makes your biz you-nique

Corporate is code for bland & boring.

Ok maybe not really- but there’s no personality, no connection, & it’s a quick way to blend in.

Do you know who relates to the corporate side of your business?
Others in your industry.
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Do you know who (in most cases) ISN'T your target audience?
Others in your industry.

You can give your audience all the value with the latest tips & tricks in your industry- but it’ll be extremely difficult to form connections with your dream clients & customers over that.

By expressing your personality & full authentic fun self instead- you open the door WIDE for connection!

There’s a million people who do what you do- but there’s only one you.
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Sure there are lots of other things that make your business unique- but nothing makes your business more unique than you.

Maybe you’re a business coach. But you’re not just a business coach- you’re a business coach for artists struggling with imposter syndrome & productivity. Your niche sets you apart- but your past experiences, interests, hobbies, personality, & humor are what will truly set you apart.
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Think about it- are you more likely to connect with me because I’m a Social Media Marketer? Or more specifically because I’m a Social Media Marketer for personal brands, service-based bizs, & creatives?

OR because you relate to me on a more personal, deeper level?

I've connected with people over some of the craziest & randomest things that have NOTHING to do with social media including:
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✨being a former teacher
✨food allergies
✨pets
✨Taylor Swift
✨ Sourdough/baking
✨general struggles of being a biz owner
✨& SO much more

By choosing a personal brand, I’ve been able to grow my brand through genuine connections- & you can too.

So why center your brand’s persona around your business instead of yourself?